Hi, I'm Kali!

I'm an experience and product designer, and design strategist with an unusual background that I think makes me better at what I do.

I spent over a decade as a fashion product designer, working for brands like Cole Haan, Tommy Hilfiger, Levi's, and Karl Lagerfeld. In those roles, I designed women's apparel products, conducted trend and user research, analyzed sales data and customer feedback, performed fit testing, collaborated cross-functionally with merchandising, production, and technical design teams, and brought products from concept through manufacturing while balancing business objectives, brand positioning, and user needs across multiple market segments.

My experience in physical product design gives me a unique lens for digital work. I learned to design for diverse customers, not myself, and to understand what different people want, need, and respond to emotionally. I learned what makes people trust a product enough to try it, what makes something feel personal and special, and how to balance innovation with familiarity so new ideas feel accessible, not intimidating. Those lessons are especially relevant when designing for digital and emerging platforms where everything is new to users.

Before fashion, I studied visual art, earning my BFA from Emily Carr University and my MFA from Concordia University. My art training gave me a strong foundation in conceptual thinking, creative problem-solving, visual communication, spatial design, and 3D fabrication that complements my research-driven design approach.